As a collector, I was much more interested in the grill slip, the small, grease-mottled piece of paper stuck to the top of the box that indicates a special order, and which was marked “The Travis Scott.” It is peak ephemera, utilitarian debris of a peculiar cultural moment. Regular price $199.99 Sale price $89.99 Cactus Jack x McDonalds Smile Hoodie. The t-shirt was given out to McDonald's Crew members to wear during the time when the Travis Scott burger was available. He is already among the most reluctant of hip-hop stars, almost never photographed with his eyes engaging the camera. A partnership between the rapper and the fast-food chain is a melding of the merchandising minds. Juggernauts gonna juggernaut, though. McDonald’s partnership with Scott may well be the savviest music/food pairing since the Starbucks music program, which placed CDs from its Hear Records label next to its registers. McDonald's is adding a new Travis Scott meal to the menu starting Tuesday, Sept. 8, which includes a Quarter Pounder, fries and a Sprite for $6. Alongside the special meal, Travis Scott has launched a range of clothes in collab with McDonald’s. Travis Scott made a McDonald's look like one of his concerts ... he got mobbed by a huge throng of fans waiting in line to get his new fast food combo meal.. The Travis Scott Meal contains three of Travis Scott’s favourite items from the menu for just $6 (£4.65). The Travis Scott meal has been such a success that McDonald's is running out. Which brings us back to food. Ron hasn’t swapped clownery for music yet – 28-year-old Travis Scott has teamed up with McDonald’s for the first celebrity meal since 1992, when they featured a Michael Jordan special. In 2020, a fast-food chain looking for equivalent big-tent cultural relevance has few more compelling places to turn than hip-hop, the cultural arena with the most natural and ambitious gift for merchandising. Travis Scott's collaborative Crew t-shirt with McDonald's never actually recieved an official release. (What’s next: Walmart? That said, the collaboration between McDonald’s and Scott, which began this week and includes a range of merchandise and a limited-edition meal, initially seems preposterous — what does McDonald’s know about the right singing-to-rapping ratio? McDonald's delivered this statement to Vice: "Any claim that McDonald's collaboration with Travis Scott was launched in response to recent litigation is completely false. There is of course also a Travis Scott Meal, which costs $6 — a specialty burger something like an amped-up Quarter Pounder With Cheese, fries with barbecue sauce and a Sprite — that sadly does not come with a toy. During my childhood years, my family’s kitchen cabinets used to be lousy with the sorts of commemorative glassware you’d get at Burger King or McDonald’s — a Luke Skywalker here, a Snoopy there. Though, you could just order each of the items from the menu… It won’t be called the Travis Scott Meal, but you could pretend. Jerritt Clark/Getty Images for McDonald's. The "Astroworld" rapper teamed with the fast food joint this month for the $6 "Travis Scott meal," which bundles Scott's go-to McDonald's order. From this action figure commercial to his recent concert on the video game Fortnite, he has been moving toward full time avatar territory. Whats in the Travis Scott Burger? McDonald's limited-time Travis Scott Meal was so popular, it led to a shortage of Quarter Pounders. I threw out the sandwich, and pocketed the slip. Shop the official Travis Scott, Astroworld, and Cactus Jack merch. A few weeks ago McDonald's came out with a special, limited edition combo meal they called the Cactus Jack.The meal was an instant best-seller, but one not without its share of controversy. In essence, The Travis Scott Burger is a quarter pounder containing 100% fresh beef burger, containing two slices of melted cheese, sauces (mustard & ketchup), pickles, onions and shredded lettuce. His aesthetics, though, he’s willing to share. There are umpteen T-shirts — some insert Scott’s imprint name, Cactus Jack, into the Golden Arches; some are inspired by early 1990s sports aesthetics. In the second quarter, McDonald’s saw sales drop 8.7 % at stores open for at least one year. Fast-food companies have long attempted to stave off disposability by piggybacking on broader cultural moments, hoping to extend their reach beyond the comestible into the permanently tangible. MORE : Travis Scott treats himself to ‘seven figure’ Bugatti for his birthday because why not? 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