The campaign, featuring posters and TV ads titled Your Army Needs You, suggests that what is seen as a weakness or a character flaw by the rest of society can be seen as a strength by the army. The UK army has been heavily criticised for a new recruitment advertising campaign targeted at millennials. The army designed the campaign to show that it looks beyond stereotypes and “sees people differently”, and recognises their “need for a bigger sense of purpose”, according to Maj Gen Paul Nanson. 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VideoFauci hopes to encourage others by getting vaccine. ‘Snowflakes’ and ‘Me Me Me Millennials’ Asked to Join Ranks of British Army The new recruitment campaign says that what society often sees as a … In June 2018, the Guardian revealed that the army targeted recruitment material at “stressed and vulnerable” 16-year-olds via social media on and around GCSE results day. Forty-seven per cent of applicants dropped out of the process voluntarily in 2017-18, and both the army and Capita believe the length of the process is a significant factor in this, according to the report. The series of posters, TV adverts and radio spots were designed to show the army looks beyond stereotypes and sees “snowflake” compassion and “phone zombie” focus as strengths. The president objects to troop withdrawal limits and removing Confederate names from military bases. In 2018, the Army emphasized the importance of … The campaign launched with a series of outdoor posters targeting ‘me me me millennials’, ‘class clowns’, ‘snowflakes’ and ‘phone zombies’. The army based the campaign on the historic Your Country Needs You first world war poster featuring Field Marshal Lord Kitchener. Share this Post. The ads helped to bring in the biggest recruitment numbers in years. Enjoy the videos and music you love, upload original content, and share it all with friends, family, and the world on YouTube. Stay signed in. © 2020 BBC. The BBC is not responsible for the content of external sites. But do those who support an ego-centric lifestyle have the country’s best interest at heart? Sign In. “Me me me millennials,” one poster copying the famous “Your country … playCan face masks help people sing together again? "Snowflakes," "phone zombies," "binge gamers" and "me me me millennials" are the focus of the British army's latest recruitment campaign. 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